Episode 21: Moving Smallholder Farmers into the Middle Class – Carl Jensen, Good Nature Agro

Carl Jensen, co-founder and CEO of Good Nature Agro, chats with Rupert Scofield about agricultural solutions for smallholder farmers in sub-Saharan Africa. Good Nature Agro is a Zambian-based social enterprise that aims to grow farmer net incomes and bring smallholder families firmly into the middle class. It does so by partnering with farm families to improve their productivity through soil-enriching legume farming and links them to a high-value legume seed market. This episode: How did the social enterprise get started? What’s it like tackling the entire value chain? How do you go about developing a market?