Episode 30: Branding – Brad Flowers (45:07)
Brad Flowers, co-founder of Bullhorn, chats with Rupert Scofield about branding and his organization’s journey. Bullhorn is a branding agency focused on transforming impact-focused companies. Brad is also the author of a new book titled: The Naming Book: 5 Steps to Creating Brand and Product Names that Sell. This episode: Client impact examples. The evolution of Bullhorn and the process of branding. Balancing profit and doing good in the world. Adapting to COVID-19. Creating an organizational culture. The motivation for writing a book.